“Does congestion hold you up any?”
“What do you mean?”
“Well, does heavy traffic mean that you can drive to fewer jobs each day.”
“Oh yes!” He was very emphatic.
“How many more jobs could you get to each day if there were never heavy traffic?”
“Oh, three or four, for sure.”
“What’s that worth to you.”
“Three or four hundred dollars.”
“Pretty soon, we’re going to charge people to drive on the road and that will end traffic jams.”
“I don’t want to pay to use the road.”
“But you just said you lost three or four hundred dollars each day. Would you be willing to pay $20 or $30 to get $300?”
“Oh, I never thought about it that way.”
If congestion pricing were instituted in your city, your service people could either earn more, or spend more time with their kids, or waste less of their hard-earned gas, or pollute less. All four would be a good start.