Jeff Gray (Globe and Mail 07.02.26) calls
The Parisian mayor, just as the Toronto Mayor or the New York Mayor or any other mayor won’t be getting anyone out of their vehicles by setting heart-felt targets and putting up posters about biking and buses. These kinds of programs take fewer people off the roads than the next graduating class of high schools and colleges put back on them.
The car, while as affordable as it is, is preferred by more people than any other form of mobility. How will these mayors incent motorists to make these changes?
Ask Ken Livingston.
Motorists (they are people, right?) are largely motivated by sex and money. Cars are sexy. Just like cigarettes used to be. And right now cars are cheap for the value of autonomy they return. When a mayor can actually get his or her political mind around congestion pricing, traffic in that city will be under new management.
Until then, just keep on talking.